About Reed

Reed started fishing before he could cast, and he started losing baits about ten minutes after that. A five dollar bag of soft plastics does not go far when half of them end up in a laydown.

So he did the math. Plastisol, colorant and a mold cost less than a season of replacing packs, and pouring your own means you can make exactly the color you want, in exactly the size you want, as soon as you want it. One hot plate and a lot of ruined first attempts later, Proline Plastics was a real thing.

Every bait on this site is one Reed fishes himself. Nothing gets added to the lineup until it has caught fish on his home water. If a pour comes out wrong, it goes back in the pot instead of into a bag.

He is not trying to be a big company. He is trying to make good baits for people nearby, learn how a business actually works, and fund a tackle habit that is getting out of hand.